How It Works — The F1 Enthusiasts (v2)
The F1 Enthusiasts — media kit
90 days · Jan 24 – Apr 23, 2026

286.7M views from a 71.6K follower base.

A 4,000× view-to-follower ratio — proof the algorithm is doing the heavy lifting. Built for reach, not for a captive audience.

Views

286.7M

~95M / month avg

Reach

47.0M

↑ 116.3% vs prior 90d

Interactions

38.8M

98% from non-followers

Followers

71.6K

↑ 28.3% in 30 days

Follower growth — last 90 days

Steady upward trajectory

Audience demographics

AGE

13–17 (17%) 18–24 (31%) 25–34 (34%) 35–44 (10%) 45+ (8%)

GENDER

Men (80.7%) Women (19.3%)

TOP COUNTRIES

United States 17.7%
India 14.1%
United Kingdom 6.4%
Australia 3.8%
Brazil 3.4%

Interaction quality

90-day Reels breakdown. Saves and shares signal intent — they're what sponsors pay for.

Likes 25.3M
Shares 3.85M
Saves 1.46M
Reposts 1.08M
Comments 70K
6.4M shares + saves + reposts — content people actively pass on.

Sponsor formats

REEL

Get your brand in front of millions of new F1 fans.

Reels travel beyond followers via the algorithm. Built for awareness at scale.

Guaranteed minimum / Reel

100,000K

90-day Reels avg: 2M+

  • 97.9% of views from non-followers
  • Best for launches and brand awareness
  • KPI: logo visibility at scale
Post

Land in front of the die-hard F1 community.

Posts surface in followers' feeds — viewers who chose to be here.

Engaged follower base

71.6K core fans

Growing 28% per month

  • Higher-intent, self-selected audience
  • Best for premium and credibility plays
  • KPI: depth of engagement

Source: Instagram Insights · The F1 Enthusiasts · 90 days ending Apr 23, 2026

Is this a fit?

Right brand. Wrong brand.

We only run campaigns for brands we know will perform here. If you see yourself on the right, save your money. If you see yourself on the left, let's go.

Good fit if you...
You're a performance, automotive, tech, apparel, watch, or lifestyle brand — the verticals our 71M F1 audience actually converts on.
You want verifiable, guaranteed reach — not influencer vanity metrics or a blurry screenshot of "impressions."
You have a logo and a one-line promo ready. That's the entire ask on your end.
You're tired of paying Meta's CPMs and want a placement that rides real, proven-viral content — not cold ads.
You trust a team to handle production end-to-end. We edit, schedule, post, and report.
Not a fit if you....
You sell gambling, CBD, adult, vaping, or alcohol — we don't accept these categories. Full stop.
You expect 100K views to convert 1:1 into sales within 24 hours. This is awareness media. Different math.
You want to approve every cut, caption, and frame. We move fast because we own production.
You're in a politically charged or controversial category. Our audience is here for F1 — not a culture war.
You want to grow your own Instagram account. We put your brand in front of our audience — not followers to your page.
The F1 Enthusiasts System

Here's exactly what happens after you pay.

Four moments. Twenty-four hours from payment to live. Then a full week of reports — straight to your inbox.

01
Now · ~2 minutes
You upload and pay
Pick Reel as your format, upload your logo and type your promo line — the live preview tool shows you exactly how it'll look. Pay securely at checkout and your Reel slot is locked the second payment clears.
Checkout
Pay & lock my slot
02
Within 12 hrs · 99% pass
We approve and email you
We review your logo, promo line, and brand category for fit with our F1 audience — 99% of brands pass on the first review. You'll get a confirmation email within 12 hours. If we don't approve you? 100% of your money back, auto-processed within 24 hours. No questions.
The F1 Enthusiasts 9:14
Sponsorship approved
03
Within 24 hrs · You do nothing
Your Reel goes live
We attach your logo and promo to a Reel that's already past our 100K internal benchmark — you ride a proven winner, not a gamble. It goes up on @thef1enthusiasts at peak hours and stays live permanently. Hit 100K views in 7 days, or get a free repost or full refund.
@thef1enthusiasts ● LIVE
Presented by [your brand]
127K views
04
48 hrs + 7 days · Auto-sent
Reports land in your inbox
You get the direct link the second your Reel goes live. A 48-hour snapshot follows with your views, reach, and engagement. Then a full 7-day report with the complete Instagram Insights breakdown — every metric you'd want to see, no chasing required.
Your 48hr snapshot
127K
Views
8.4%
Engagement
42K
Reach
3.2K
Saves
100% refund if we don't approve
·
Live within 24 hours of payment
·
100K views guaranteed on every Reel
A Message From The Founder

A Message. From The Founder.

Hey,

I'm Sebi, and I built The F1 Enthusiasts because I was sick and tired of the bias certain major F1 outlets have toward specific drivers and teams. So I built the page I always wished existed — unfiltered F1 news and content. No agendas. Just facts.

Real fans were starving for this. The audience trusts the page because it's real — and the numbers prove it. Three races into the 2026 season, we've already crossed 200 million views — and 97% of that reach is people who don't even follow us yet. Pure new eyeballs, every single post.

That's why I opened this up to brands. When your logo lands here, it lands inside something fans actually came to read — not something they're trying to skip past.

And one more thing — your brand is treated with full respect. The unfiltered take is for the news. It's never for our sponsors.

Talk soon,

Sebi
FAQ

Your Questions, Answered

Got questions? We've got answers. Find quick answers to the most common questions about our platform.

You choose your package (Reel, Post, or Bundle), upload your logo and one short promo line (or we can suggest one). We create the content, you approve it, and we post it on @thef1enthusiasts. You get full performance reports automatically. The entire process takes 5 minutes on your end.

Every Reel we post is guaranteed to reach at least 100,000 views within 7 days. If it doesn’t, we will repost it for free on a new Reel or issue a full refund — your choice. This guarantee is clearly stated in your order confirmation.

We accept most performance, automotive, tech, lifestyle, apparel, tools, supplements, watches, and consumer brands. We do not accept gambling, CBD, adult content, vaping, alcohol, or highly controversial/political brands. All submissions are reviewed for brand safety.

Yes. Each slot can have a completely different logo and promo line. Just note it at checkout or send us the assets after ordering.

Yes. We use Shopify Payments — the same secure checkout used by millions of stores. All data is encrypted.

You will receive an automated email within 48 hours after posting with full Instagram Insights: views, reach, engagement, saves, shares, and profile visits. A follow-up report is sent after 7 days.

A small team of passionate F1 content creators and editors who post daily and test content aggressively. We’re real fans running a performance-focused media page.